Microsoft Bing Takes Over Yahoo Search
Last week, Yahoo began
Bing and the handing over of Yahoo Search Microsoft’s search platform back-end search technology. This transition is completed to follow suite in the U.S. and Canada, Australia and other markets in the coming months. The first thing users will begin a “powered by Bing” logo at the bottom of her remarkable Yahoo search results pages. Although the original deal was for Microsoft to buy Yahoo! actually, last year decided that the arrangement would include part of the tasks at hand in search market share was. Yahoo will use Microsoft’s search engine Bing on their own websites, while still its exclusive worldwide distributor of premium advertisers. The deal lets Yahoo focus on making a content portal, that Microsoft is a bigger piece of the search engine pie. If anything, that change is the focus of the impact on users, What does this mean for SEO? Many SEO consultant sand search marketers will closely monitor the emerging search landscape to ensure that they and their customers is not compromised. SEO consultant need to realize that a shift towards Bing means that the organic search results in Yahoo may replace something different, and Bing’s Webmaster Tools, Yahoo Site Explorer was for submitting the sitemap to websites get indexed properly. Internet users in the United States led a total of 15.6 billion “explicit” searches in July, with Google handling 10.3 billion, while Yahoo served 2.7 billion and Microsoft 1.7 billion euros. how will it affect search marketers Microsoft announced that Yahoo customers can start to transition their paid ad management of Microsoft Ad Center, and will set the date for paid search integration will be completed by end October 2010. If this is done on schedule, it will only come in time for the holiday season, a crucial time for retail advertisers. If there is any chance that the integration is no problem for advertisers over the holiday season, it can be postponed until 2011. Yahoo currently has several tools for advertisers on its website to facilitate the transition, as a comparison of the features that transition and a checklist of “compatibility report generator help. PPC Search Marketing, could consolidate the two Bing and Yahoo search market share proved to be a good thing. Such consolidation means that if you are looking for, paid management accounts with both Yahoo and Google, you will soon get their management in one place and increased eyeballs for your ads. This is certainly for those who do business in the U.S. and Canada true, but it is not so exciting here in Australia. Here’s why: Assuming that the latest search engine market share statistics from Hitwise in Australia continue to apply if the Microhoo takeover is looking to Australia, the combined share of Yahoo and Bing would be 5.76%. This is compared with around 30% in the U.S. and Canada. In Australia, Google is in a dominant market share 92.53%. Thus, while Bing combined search sees market share in the USA and Canada very impressive for a search engine, which was only launched less than a year ago, there is a lot of work in this part of the world to do much put a dent in the Google Monolith’s Aussie market share. What does Yahoo do it again? with Yahoo still intact as an entity in its own right as a Microsoft offer to buy it, the ending with an agreement on the search engine technology from Microsoft, where they do not outsource to leave Yahoo as a brand and remain as will be useful to Internet users. Heads at Yahoo insist that it is never defined a “search” company, in fact resistant to Yahoo as a brand in a specific category. It seems that Yahoo has value as a content company and, increasingly, as social media companies and content / social media aggregator. In any case, it is not entirely clear which direction will go Yahoo and may suffer from an identity crisis. It will be interesting to see how Yahoo will travel in the future. Source: http://www.professional-seo.com.au/news/11/65/Microsoft-Bing-Takes-Over-Yahoo-Search/
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