(openPR) 4 November 2005
The seismic shift in the traditional media to online advertising, the focus of last weekâ? IAB’s annual conference. Keynote speakers Microsoft founder Bill Gates, CEO of WPP Sir Martin Sorrell and Lord Puttnam left delegates in no doubt that the future of online advertising and that a giant step toward digital media is happening now.
Arjo Ghosh
, managing director at search marketing agency Spanner Works, contributed to a lively search session alongside Overture, MSEARCH and Modem Media. â? will have with search query in the middle of this huge move to online marketers, more complex campaigns appear. Brands, which have to maintain a successful presence on good marketing basics.â? User benefit is an important influencer for search engines and Arjo urged the delegates to a marketing strategy that included developing the viral PR and useful content.
the impact of the continued search for companies, are the major search engines from seeing to include more sophisticated methods to increase the quality of their results. For example, by using Hotmail or Gmail accounts, it is possible to know more about the customerâ? S profile and what they seek. Traditional search engine optimization approaches have and still work very well, but now with the personalized search here, the company should the customer at the center of their activities search site.
Guy Phillipson, chief executive of the Internet Advertising Bureau said: â Engage In 2005, we have an entire session devoted to search?. Itâ? Sat vital discipline that many marketers donâ? T fully
understand and lively debate went a long way for gaps in the search behavior, implications for brands and price comparison.
After the brilliant feedback Wea? ve received, I think the IABA? s first annual conference to get a big step in the right direction on the agenda of every marketer in UK.â online? ?
press inquiries to
Spanner Works – Charlotte McDougall on T: 01273 828137, F: 07799 671933
IAB â? Amy Kean on T: 020 7886 8282, M: 07739 372042
Notes to editors
About Engage 2005
450 marketers and advertisers grabbed the IABA? s first annual conference, Engage 2005, 27 October, Bill Gates, Sir Martin Sorrell, Lord Puttnam and other industry leaders discuss hear the impact of convergence of technology on which our professional and social life and the advertising industry.
http://iabuk.net/news/article.php?news_id=55
About
Spanner Works
Spanner Works since 1997 has enabled companies to help you attract new clients by increasing online presence in Internet search engines such as Google, MSN and Yahoo. Our natural search and paid search services combine proven, best-practice search engine marketing techniques for clients in a variety of industries.
http://www.spannerworks.com/aboutus.0.html
About the Internet Advertising Bureau (IAB)
IAB UK is the trade association for online advertising. As a non-profit organization of its main target is to advertisers to enhance the best of the internet on their sales and grow their brands. IAB UK is part of an international network of 25 IAB and was in 1996 when it established the banner format created. In Great Britain there are more than 150 members from more than 2000 UK websites. The organization is run by the UKA? Leading digital and traditional media owners.
www.iabuk.net
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