Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings — and Stay There
From one of the leading UK Search Engine Optimization (SEO) experts, with large companies such as Amazon.com, which has worked most comprehensive, accessible and up-to-date guide available to SEO. Written in a readable style for the beginner, but also comprehensive enough for experienced marketers, Get To The Top Google, the companies, both large and small show how they improve their search engine rankings, leads and sales. Get to the Top Google is the first book
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SEO: Search Engine Optimization Bible
- ISBN13: 9780470452646
- Condition: New
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Detailed, practical guidance to increase your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Masters, you can improve the strategies, techniques and shortcuts in this detailed guide and you will search your site ranking and drive targeted traffic you want your virtual door. Learn new ways to add social media to SEO-Mix to write your website mobile-friendly Web, SEO tags for maximum exposure and m
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(out of 26 reviews)
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Review by Adele Drake for Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings — and Stay There
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I wanted to use the structured approach to SEO presented in this book but it was mainly a waste of my time. The system is based on the frequency of searchs for your keywords but can not be used since the suggested tools are no longer available and/or based on very old data. SEO changes rapidly and I was hoping this recently published book would be more topical. Frequent plugs for his website are a distraction and the book is unnecessarily jargon heavy. It did get me to follow through on some things so I’m giving it 2 stars.
Review by Sandpiper for Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings — and Stay There
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May be I am already sufficient at SEO, but I could not find much new information that helped me improve my web sites. It also seems that this book is geared towards getting more customers for the author’s web site (monthly subscription, readers of the book get the first 6 months for free). There are references to his web site all over the book, usually with a remark in the nature of: “I will not explain all details, but check out my web site”.
Review by Craig Matteson for Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings — and Stay There
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I love how new technologies also breed experts to help us understand and guide us through their complexities. David Viney calls himself “The SEO Expert”. So, what is SEO? It is Search Engine Optimization. That is, how can your company make the best use of marketing to your customers using search engines, in this case Google. Since 84% of all people doing searches on the web never get past the second page of search results, it makes sense to do what you can to get your web pages as close to the top as possible.
Viney is very clear about the work involved and the kinds of businesses that do best in these efforts. He provides a seven step process to help you optimize the trade-offs you face in trying to get seen in the Google search results pages.
The first step is to get the right words and phrases. But for whom? You have to first decide what you can best sell and provide over the web and who those customers are. It isn’t everything to everyone. He provides the D-A-D process where you make a list (a long list) of keywords and keyphrases. This is supposed to be a laundry list of as many possible keywords and phrases that you can think of. Then you winnow them down to the very best and most relevant items on that list, and put them in your pages in the right way.
The second step takes you through the process Google uses to discover and rank your pages (a very cursory explanation) and how you need to design and arrange your web pages to “court the crawl” of Googlebot. Step 3 is about priming your pages and discusses the difference between Google’s main and supplemental indexes and how to tell which of your pages is in which index. Viney also warns you off certain popular practices that may well get you penalized by Google.
Step 4 is all about developing high quality links using content, relationships with web content providers, and avoiding penalties from developing too many cheap links too quickly. The fifth step examines the trade-offs of paid advertising on Google, its dangers, benefits, and when it is likely to be more effective for you. I like Viney’s honesty about the need for experienced and high quality web copywriters. You can waste a lot of money with the wrong ads that attract lots of non-customers. You also need to have great web designs for the customers you attract to land on and will help convert them from someone browsing to the web into purchasing customers.
Step 6 talks about getting your site ready today for the mapping and geographic technologies that are rising and will likely be part of everyone’s web experience soon. Step 7 talks about the tools Google and others provide to help you track and analyze your web traffic.
A useful book that doesn’t require you to be very technical. However you must be able to be somewhat familiar with the argot and jargon of the web to get through this stuff.
Reviewed by Craig Matteson, Ann Arbor, MI
Review by Luke Tyrrell for Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings — and Stay There
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This is a great book enjoyed it thoroughly. He explains everything in a simple manner and all the online examples he gives work perfectly. I continue to reference the book now. He also has a great forum which i posted a question on and he replied within hours. Great buy worth every penny.
Luke
Review by Mark Ruzomberka for Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings — and Stay There
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I have to admit I had another SEO book in my hands at the bookstore and picked this one because the cover mimicked Google’s homepage logo so well. I figured the majority of my clicks would come from Google so a book that resembled their homepage design was probably a good bet. I thought the author surely had to be vetted by Google to be allowed to use their Logo. I was wrong. Also the fact the author appears to be from the UK based on his site address is a bit of a concern for me as a US marketer.
I will admit there is useful content here, but I was just expecting more from someone who touts themselves as “The SEO expert”. Maybe the truth is that SEO is really not that hard. Then again as with many things in life they are not that hard but just take dedication, because their are no shortcuts in SEO.
I do agree with his first tip for success however, that you should “Find a great niche and great content”. I’d think twice before making this my first SEO book, but it is probably worth skimming through.
Review by J. S. Robinson for SEO: Search Engine Optimization Bible
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This book should be titled “SEM Overview with some SEO sprinkled in”.
It contains misinformation, misconceptions, and myths (particularly on CMS and dynamic sites that use query strings). There about 40-50 pages in this book that are worth reading in regards to SEO, and misses out on a lot more. SEM gets a lot of pages (how to run a PPC campaign) and the rest is fluff.
What’s missing? To start: no recommendations on real SEO implementation, just that you should do things. Sure, you should write a good Title tag and Meta Description, but how long should they be? What density of keywords? Should you try to get more than one keyword in a Title tag?
Inbound links section is woefully short, 10 pages of real content, 2 pages covering directories, and the directories to submit to is a list five entries long. There are many more that count than these five.
Following the steps in this book can certainly get a site headed in the right direction, but if your market is already competitive in terms of SEO, this is just the tip of the iceberg, and it doesn’t really give a structure for understanding how much work is involved (there is a lot of it) or how long it will really take.
All in all, you can get all this and much much more from just a few web sites. If you feel you need to read it on paper, then print the sites out.
Review by Inius Mella for SEO: Search Engine Optimization Bible
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The first thing you should read in this book is the author’s bio on the back cover. You’ll discover that her expertise is freelance business writing, not SEO. That will go a long way in explaining why her book just skims the surface of this complex subject and will provide you with precious little information you can actually use. This book has lots of words, but very little expertise and no depth.
Her discussion of meta tags, title tags, and meta name descriptions, for example, goes no further than explaining what a meta tag looks like. She writes, “Such a tag for the search engine optimization page might look like this:” She then shows us an example…and then moves on to other subjects. There is no in-depth discussion of how to write these critically important tags, how to use or not use keywords or keyword phrases in these tags, no discusses relating to keyword denisty or character length in meta tags or practical example of how sucessful meta tags are written. All you’ll be given is an example of what a meta tag looks like. And that’s why this book can be described in one word — shallow.
If you need a bigger clue, this “expert” in SEO has not created any website or blog for her book. Try Googling “SEO Bible” and see what you get. It won’t be her book. Sure, there’s a page ranking compliments of Amazon.com. But that wasn’t her doing. She hasn’t even created anything TO optimize. This person probably knows a lot about research and writing — but knows very little about SEO. Don’t be sucked in by the title. This book is not worth it.
Review by Dan Ball for SEO: Search Engine Optimization Bible
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Pretty typical SEO book on the whole, same old advice…meta tags, content keywords, linking in and out and all that. In addition, however, this covers the relatively new concepts of using social media for SEO and promotion as well as the sometimes controversial viral marketing.
Review by Joann Attison for SEO: Search Engine Optimization Bible
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I can see already that I’m going to get good use out of this book.
Although this books starts off with what would be considered a “history of the web search engine”, it goes on to explain every nuance of SEO technology.
I love this book because it does explain everything you need to understand in order to advertise your webpage. Very technical, in plain language. The only thing the book may be lacking is any glitzy business advice as to HOW to get the best results.
So really, the information in this book covers all the ground work to the process of internet advertising. A practical, comprehensive guide to how your webpage gets noticed. I’m glad to have it in my library for reference.
Review by M. Storrusten for SEO: Search Engine Optimization Bible
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I will admit that my previous SEO experience consists of submitting my website URL to sites offering search engine submission services. Did I mention that this was 10 years ago? And all I got was spam from that. Anyway, I found the “SEO Bible” to be very informative. The book is well-written and easy to understand. I was able to utilize the techniques mentioned to immediately revamp my blog and three websites. There is a visible difference in my site statistics/page rankings when comparing traffic before and after reading the SEO Bible. If you’re going to have a blog or website, read this book and learn how to do it right instead of fumbling around in the dark for years like I did!