Search Engine Optimization: An Hour a Day
- ISBN13: 9780470226643
- Condition: New
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Back and bracing as ever, Search Engine Optimization: one hour per day, offers Second Edition brisk advice, bite-sized tasks, and smart tools to help gain visibility for your website on the major search engines. In offering this new edition of her bestseller How-To Guide SEO consultant, and Jennifer Grappone Gradiva Couzin surprisingly easy do-it-yourself techniques and the latest SEO strategies for small, very small and large companies and for bloggers and Web Design
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(out of 60 reviews)
List Price: $ 29.99
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Review by Manny Hernandez for Search Engine Optimization: An Hour a Day
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I’ve worked on SEO for numerous web sites with our company [...] over the course of the past few years. Since I started doing this, I haven’t found a book that was so well written and easy to follow for those becoming acquainted with this progressively sophisticated topic, while retaining value as a reference you can go back to as a consultant or an end user wanting to tackle specific aspects of Search Engine Optimization.
“Search Engine Optimization: An Hour a Day” reminded me of the excellent book “Search Engine Visibility” written by Shari Thurow back in 2002, with the benefit that this one was edited in 2006, so it is more current than the classic SEO reference by Thurow in that respect. As someone who has worked on SEO and reviewed almost all the books on the topic, I highly recommend this book.
Review by Aaron Ruckman for Search Engine Optimization: An Hour a Day
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I run my family’s manufacturing business in Illinois and am not an SEO professional. I am, however, very interested in growing our business through web marketing (SEO and SEM). That makes me, I believe, exactly the sort of reader the authors intended to reach with their book.
SEO: An Hour A Day is well organized, consistent in thought and style and filled with great information. In some cases they confirmed information I had read elsewhere (which can be very helpful in itself) … and in other cases taught me new things I did not know. The authors do a great job of making the subject fun and interesting. My sincere belief is that any business owner (large or small) who is interested in growing their business using the power of the internet should read this book. In fact, this is a great first book to pick up because it starts at the beginning and builds from there. It is also a great starter because the authors are gracious enough to direct you to additional sources they consider to be authoritative.
As an added bonus, I went to the authors’ website and asked a question … and received a great personal reply the next day. It is obvious to me the authors not only know their subject and have a real interest in it, but also enjoy sharing that knowledge with others.
Long story short: You would be wise to spend the time and money on the book … I think you will find it is worth the investment.
Aaron
P.S. The only reason I gave the book 4 of 5 stars and not 5 of 5 is I am reluctant to give anything a perfect score. I never received any perfects in school and now I’m taking it out on them
Review by L. Moser for Search Engine Optimization: An Hour a Day
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I’ve been an Amazon.com customer for years and this is my first review. This is a great SEO book and is worth every cent. It is easy to follow, not too techy and has a lot of valuable information for the do it yourself SEOer.
Review by Sage Vivant for Search Engine Optimization: An Hour a Day
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What could be more tedious than SEO? This book makes the process a lot less awful, however, and I’m really happy with its digestible morsels — the “hour a day” approach has allowed me to take some positive, effective steps that normally, I would have just dismissed. The information is not outdated (as books of this type sometimes are) and the language is free of annoying acronyms and geeky jargon. I’m halfway through the book and am thrilled with it. I’ve been able to take some really helpful steps toward optimizing my place in search engine results at last.
Review by Bradley Bergman for Search Engine Optimization: An Hour a Day
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Having worked with one of the authors on a project with a mutual client, I was anxious to read this book – would it be as easy to follow and as insightful as working with them directly? The answer is a resounding YES! It is like having 24/7 access to an expert in the field… without the embarassment of asking seemingly silly questions with equally obvious answers.
While anyone working in web design and production these days will probably agree that SEO is an ever-changing monster we all must court, and one we never fully enjoy even for brief flirtations, this book and its simple, straight-forward guidelines, suggestions and advice will help beginners and experts alike remember, understand, and maybe even appreciate the finer points of what it takes to help your business and web sites make an impact on the web.
For those of us who can not afford SEO seminars (even 30 minute ones), and who are up to the challenge of wrestling with such dry subject matter (as SEO can be), this book is a great way to learn what it takes to make your business and your web sites stand out above the rest.