Search Engine Visibility (2nd Edition)
Search Engine Visibility is? About designing, writing and creating a site f in the first place? R a site visitor, and helps them find what they f? R the search? About the big s search engines, directories, and industry-related sites. This book teaches developers, designers and programmers, online marketers, what to avoid pitfalls from the start, so that they can be realized with their customers more effectively place k?. It includes up-to-date information? About new developments such as blogs, video
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(out of 37 reviews)
List Price: $ 34.99
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Review by Gilles Belin for Search Engine Visibility (2nd Edition)
if I was not supposed to read this book, but this is clearly material aimed at beginners to website development and to search engine promotion.Moreover the 5 chapters that compose this book (sold for 300 pages) span over 225 pages with a third-of-the-page right margin … this book could be half its size.The rest is forewords, introduction, link list, glossary, index and a free chapter of another book “Speed up your web site” (nothing-new-here-also).The five chapters are :- Before you build (36 pages)
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I read this book over the weekend and my advice to you all SEOer, pass your way … you won’t learn anything new.I’m sorry
- How to build better web pages (72p)
- Page design workarounds (47p)
- After your site is built (47p)
- Best practices : the Dos and Don’ts of Search Engine Marketing (17p)I only give two stars now because nowhere is this book clearly advertised as a book for beginners. The back-cover tells : “This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs” … I find it hard to believe that we can still find developers and designers… that don’t know those basic facts about website building.But give me that book 5 years ago and I would have loved it
Review by Y. Cheong for Search Engine Visibility (2nd Edition)
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Only half of the book talks about how to work with search engines. The rest of the book is filled with quick and dirty type of discussions about web usability — you can get a better usability book than this.
If you are a technical person, forget about buying this book; you can find better information off the Web (or better still, you already know what she has to say!) If you are a non-technical person, I’d recommend you to do some research on the Web and spend your hard earned money somewhere else.
The book is now pilled up with my old magazines in my bathroom for occasional quick reading.
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I agree with the guy who said that the book is mostly her opinion on what makes good designs.There is very little actual SEO information and what can be found is very basic in nature. You can find much more information from free websites. There is also an excessive amount of fluff. For instance she spends an entire page explaining what a URL is. Maybe she thought her target audience was the Internet ignorant. She also contradicts herself sometimes. For instance she uses the example of a site called “TranquiliTeas” and says that it would be unethical to separate the run-on just to increase keyword density because that is not the true site name. One inch down on the page she then advocates leaving off “.Inc” for this exactly purpose. (actually she claims that its because people don’t search for “Inc.” but of course people don’t search for “TranquiliTeas” either). In any case you’re doing the same thing, changing the actual company name to increase relevance. Depending on which part of the page you’re reading its either spam or good practice.Of course if you want my opinion the correct advice would be to plan for promotion before you form your business, and so when naming your business include a space between your keywords. So in other words, don’t name your site “CarParts” name it “Car Parts.” Problem solved.My recommendation? Don’t buy it, but if you must have it find it at a library (if possible). It’ll only take a day or so to get the few bits of useful info out of the book.
Review by Adam F. Jewell for Search Engine Visibility (2nd Edition)
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This book puts search engine optimization in perspective. If you’ve been looking at the web sites of search engine optimization firms and not been able to figure out what it is they do, this book will clue you in as to what you should expect to hear from a reputable company. It may also be an eye opener if you think attaining top rankings in the main search results on engines like Google is as simple as breaking out the checkbook and paying some company to “do optimization” without making any changes to your website (though there are some companies that can pull this off for surprisingly long periods of time). Search Engine Visibility is the first book I’ve ever seen that acknowledges search engine optimization does not exist in a vacuum separate from the business or philanthropic goals of a website. Search engine optimization should be an integral part of the planning and design stages of any website. It’s refreshing to see a publication that emphasizes this.This book will help you understand what you can do to increase search engine referrals and further your business goals without spamming the engines. [Though if you take everything in this book literally you may be scared that if you put a few words in your meta tags that don't appear in the copy of your page Google will ban your site - that's just not going to happen, but you do put your site at risk if you resort to some of the other Spam tactics mentioned in the book]You’ll learn best practices in:* Keyword research and selection
* Site design and layout
* Designing search engine friendly navigation systems
* Crafting keyword (and user!) focused copy on your pages
* Improving visibility for search engine “challenged” sites
* Preparing for and doing directory submissionsThe section on dealing with directories and directory editors is probably the best write up of the directory planning, submission, and listing process I’ve ever seen. [This comes from one who has been one of those editors since 99'] It gives you very realistic expectations with respect to getting your site listed in the major web directories. Follow the included guidelines and checklists and you can’t go wrong. Chances are, however, it will take a fairly long time for your site to get reviewed and listed unless you expressly pay for an express review.You won’t find the minute technical details of how each engine works in this book and you don’t need them. All engines look at the link text and visible copy on your site as well as some combination of title, description, keyword, alt, and header tags. Focus on the basics and you’ll do just fine. Keep your eye on your customers; a search engine spider will never buy anything from you. To round out your search engine optimization/marketing library be sure to pick up a copy of “NetWords”, “Persuasive Online Copywriting”, and a good book on style sheets (CSS) such as “Designing CSS Web Pages” By Christopher Schmitt or “Eric Meyer on CSS” For more up to the minute info on search engine promotion pay a visit to the WebmasterWorld forums.
Review by Manny Hernandez for Search Engine Visibility (2nd Edition)
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After having read the book “Search Engine Optimization” back in 2002, I hadn’t run into anything as useful and concise to help with the SEO (Search Engine Optimization, in case you’re wondering) functions. The beauty of the book by this long time consolidated Web Marketer is that it is general while still being extremely useful. True, it doesn’t focus on Google, but I think that is precisely its biggest strength, because there’s life beyond Google.As much as we’d like to think that Google is the ultimate Search Engine for which you need to optimize, the truth is that there are several others, any of which, if you do your homework, following the advice from this book, you will get the traffic you deserve… specially, considering the shakedown that the Search Engine industry will be submitted to during 2004 and 2005, as Yahoo! dumps Google and Microsoft strikes back with a propietary search solution.All in all, I appreciated the information by Ms. Thurow and the structure it was given. It is one of the two best books out there on the topic.